Omdia: South Korean Productions are Netflix’s Most-Watched Content Outside the US
South Korean content generated 12.1 billion hours of viewing on Netflix worldwide between April 2025 and March 2026, making it the most-watched content origin outside of the United States, according to new analysis from Omdia and Digital i revealed at the International Streaming Summit (OTT·FAST) 2026 in Busan this week.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260617947703/en/ Top countries of origin Netflix - all countries, April 2025 - March 2026
The analysis found that South Korean content generated 44% more viewing than Japanese content and nearly twice as much viewing as content from the United Kingdom, highlighting the country’s growing influence on global streaming audiences.
Global hits like Squid Game, Daehongsu (The Great Flood) and Pokssak Sog-atsuda (When Life Gives You Tangerines) contributed to South Korean content outperforming other major content-exporting markets including Japan, the United Kingdom and Spain.
