Rumble Inc (NASDAQ:RUM), the video-sharing platform that hosts President Donald Trump's Truth Social, said Wednesday it was rebranding to RUM Group Inc, as the company combines its video, cloud and artificial intelligence infrastructure businesses under a single legal brand.
The move comes after Rumble completed its acquisition of AI infrastructure and data center operator Northern Data AG, a deal that expanded the company's presence in cloud computing and AI infrastructure.
Brand Consolidation The rebrand comes as Rumble continues to expand beyond video sharing through businesses including Rumble Cloud, its cloud infrastructure and computing platform.
Rumble Cloud will be renamed Quake AI and will incorporate Northern Data's artificial intelligence, cloud and computing offerings, while Rumble will remain the core consumer-facing brand for the company's video and media platform.
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