TL;DRParafin secured a Goldman Sachs-led credit facility to scale embedded small business lending through Amazon, DoorDash, Walmart, and TikTok Shop.
Parafin, an embedded financial infrastructure company on the 2026 Forbes Fintech 50 list, has secured a new credit facility led by Goldman Sachs alongside One William Street Capital Management. The facility will expand access to embedded lending for small businesses through platforms including Amazon, DoorDash, Gusto, TikTok Shop, and Walmart.
The company’s model is straightforward. Instead of applying to a bank, a small business selling on Amazon or delivering through DoorDash gets financing offers built into the platform it already uses. The capital helps with cash flow, growth investment, and day-to-day operations. Parafin handles the underwriting, servicing, compliance, and customer support behind the scenes.
The numbers show the model works. Parafin has funded more than 50,000 businesses to date and extended over $35 billion in offers across the US and Canada. The majority of fundings go to repeat borrowers, a signal that the product solves a recurring need rather than a one-time problem.
“Small businesses increasingly expect financial products to be built into the software and platforms they already use to run their businesses,” said CEO Sahill Poddar. “Embedded lending is becoming a critical part of how businesses access capital.”
