AVEVA’s Vice President in charge of African markets, Khaled Salah, who was in Nigeria recently, spoke on the resilience and potential of the African markets to scale businesses, using the right data, among others. Emma Okonji presents the excerpts

As an industrial software company, how will AVEVA use existing market data to support business growth in Nigeria and Africa?

AVEVA is an industrial software company and we help our customers to utilise their data to bring efficiency and to put data into context to bring utilisation to their operation. So, since January we took the decision at AVEVA to separate the legacy market Middle East and Africa into two markets, Middle East alone and Africa alone.

I took the leadership role on Africa since January and since then, I’m focusing on six main countries in Africa. In the North are Egypt, Morocco, and Algeria. In the South are Nigeria, South Africa and Kenya. The reason why I’m focusing on the six countries is because I see a lot of potential there in terms of talents, innovation, resilience and as well as maturity and we can build on such attributes to achieve what the country wants to achieve.

You had the AVEVA’s Day in Nigeria, where you brought partners and customers together. What is AVEVA’s interest in Nigeria and what has been the milestone so far?