Skip to Content News Archives Economy Energy Oil & Gas Renewables Electric Vehicles Mining Commodities Agriculture Real Estate Mortgages Mortgage Rates Finance Banking Insurance Fintech Cryptocurrency Work Wealth Smart Money Wealth Management Investor Personal Finance Family Finance Retirement Taxes High Net Worth FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials More Innovation Information Technology FP500 Podcasts Small Business Lives Told Tails Told Shopping Financial Post Store Obituaries Place a Notice Advertising Advertising With Us Advertising Solutions Postmedia Ad Manager Sponsorship Requests Classifieds Place a Classifieds ad Working Profile Settings My Subscriptions Saved Articles My Offers Newsletters Customer Service FAQ News Economy Energy Mining Real Estate Finance Work Wealth Investor FP Comment Executive Women Puzzmo Newsletters Financial Times Business Essentials HomeNewsRetail & MarketingDollarama joins BMO's Blue Rewards programDollarama customers will earn points on qualifying purchases of $20 or more made with a linked BMO payment card You can save this article by registering for free here. Or sign-in if you have an account.A person walks into a Dollarama Inc, store in Mississauga, Ont. Photo by Peter J Thompson/National Post filesBank of Montreal has announced that Dollarama Inc. is joining its Blue Rewards — formerly known as Air Miles — in a partnership meant to reach value-seeking Canadians.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman, and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Subscribe now to read the latest news in your city and across Canada.Exclusive articles from Barbara Shecter, Joe O'Connor, Gabriel Friedman and others.Daily content from Financial Times, the world's leading global business publication.Unlimited online access to read articles from Financial Post, National Post and 15 news sites across Canada with one account.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles, including the New York Times Crossword.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an AccountorThe bank said the new partnership with Dollarama, one of Canada’s most accessible retailers, “reinforces a shared focus on helping households make the most of their everyday budgets.”Customers at more than 1,700 Dollarama stores nationwide would earn points on qualifying purchases of $20 or more made with a linked BMO payment card, while BMO Blue Rewards credit cardholders can earn 10 times the points.“We’re excited to partner with Dollarama to deliver more value to Canadians by expanding how members can earn from their everyday spending and make real financial progress,” Chris Wragg, BMO’s vice-president of strategic partnerships, Blue Rewards, said in a press release.Breaking business news, incisive views, must-reads and market signals. Weekdays by 9 a.m.By signing up you consent to receive the above newsletter from Postmedia Network Inc.A welcome email is on its way. If you don't see it, please check your junk folder.The next issue of Posthaste will soon be in your inbox.We encountered an issue signing you up. Please try againWragg said the multi-year partnership with Dollarama builds on the discount retailer’s commitment to value.“With affordability top of mind for many, Canadians are focused on managing their budgets and getting the most from every dollar,” he said. “By meeting our members where they already shop for essentials, we’re making it easier to turn routine purchases into meaningful value and bring this benefit to more Canadians across the country.”Dollarama’s chief information officer Nicolas Hien said partnering with Blue Rewards allows the retailer to enhance its customers’ shopping experience by adding rewards to purchases they are already making, “delivering a practical benefit that fits naturally into their daily lives.”The bank launched Blue Rewards earlier this month, transitioning from Air Miles, one of Canada’s largest loyalty programs which it acquired in 2023. The new rewards program replacing Air Miles was introduced in January with brands including Pharmasave and Global Pet Foods remaining on the program while new partners including Porter Airlines, certain hotel brands and restaurants added on. Join the Conversation This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.