Data primacy puts Everpure at the center of enterprise AI: theCUBE’s Pure Accelerate 2026 keynote analysis
As artificial intelligence transforms the enterprise, the old model of managing data in application-controlled silos is breaking down. The companies that will win the AI era are those that embrace data primacy by treating data itself, rather than the applications sitting on top of it, as the primary asset.
That shift was on full display at Pure Accelerate 2026, where Everpure Inc., the company formerly known as Pure Storage, made clear that its ambitions now extend well beyond flash storage into intelligent data management. The central thesis of the conference, according to Christophe Bertrand (pictured, left), principal analyst for cyber resiliency and data management at theCUBE Research, is that data must become universal, contextual and governed to serve AI at scale.
“This is not about storage anymore. It’s about data,” Bertrand said. “And that was very clear in the CEO’s address. There’s a new data dynamic — which makes data sort of primary — and they call it data primacy. I think it’s a very good term, where data is really central to everything.”
Bertrand and co-host Alison Kosik (right) conducted a keynote analysis at Pure Accelerate 2026, during an exclusive broadcast on theCUBE, SiliconANGLE Media’s livestreaming studio. They discussed Everpure’s architectural pivot, the company’s business momentum, and what data primacy means for enterprises pursuing AI outcomes. (* Disclosure below.)
