LONDON — Claridge’s, the legendary luxury hotel on London’s Brook Street, is pushing into results-driven wellness by hosting Dr. Barbara Sturm‘s new residency experience in the U.K.
Launching Friday, the residency will bring a dedicated Sturm menu, which is based on her signature anti-inflammatory, science-based protocols, into the André Fu-designed spa with facials targeting specific needs, such as glow, antiaging, tension release, as well as sculpting body massage and targeted buccal or myofascial massage. Beyond treatments, the partnership will also see Dr. Barbara Sturm products in room and suite mini bars.
Sturm said the move folds London into a global network of tightly curated, long-term hospitality alliances for the brand, having previously partnered with The Maybourne Beverly Hills in 2023.
“Our launch with Claridge’s perfectly reflects how we at Dr. Barbara Sturm approach our global partnerships: as true collaborations, built on long-term relationships that both myself and my team have built up over the years,” added the German orthopedic specialist.
“We instinctively know one another’s shared brand values, customers, and how to blend the ever-evolving worlds of luxury longevity with world-class hospitality. Together with Claridge’s, we have created a truly bespoke program that will evolve seasonally, ensuring continued innovation for our guests, focused on anti-inflammatory health,” she continued.
