Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, has said Dubai-it means 'results the world can see in record time'. Photo: WamSheikh Mohammed bin Rashid, Vice President and Ruler of Dubai, has said Dubai-it means 'results the world can see in record time'. Photo: WamThe initiative aims to inspire companies and future generations to set their ambitions highThe NationalJune 17, 2026
Sheikh Mohammed bin Rashid launched the “Dubai-it” strategy to embed a culture of excellence, swift execution and high ambition across companies, institutions and future generations.
The campaign draws on decades of transformation, contrasting desert landscapes with today’s skyline, including Burj Khalifa and Palm Jumeirah, to showcase rapid, high-quality delivery.
The initiative reinforces a philosophy of measurable results delivered quickly without compromising standards, positioning the emirate as a model for urban development and governance.
A government partnership with elite universities will shape future MBA and executive education programmes, distilling lessons from the city’s rise for global business leaders.
