– Flexential

Flexential CEO Ryan Mallory isn’t afraid to embrace the buzz that surrounds the data center industry in the age of AI.

“Hype is good if you know how to take it in context,” he says. “The publicity is fantastic - five years ago if I told someone I worked at a data center company, they’d be like ‘a what?’ Now we’re front and center in all aspects of the global economy.”

At the same time, Mallory is cogniscent of some of the downsides of the current hype cycle, and the importance of communicating that “not all data center companies are created equal.”

Certainly, Colorado-based Flexential has no plans to deliver the kind of mega campuses that are currently rising across the US and beyond, often leaving a trail of controversy in their wake. But the company does intend to develop its network of colo and wholesale data centers in its core US metro markets.