Posted Jun 17, 2026 at 1:50 PM UTCMThe VergeCan you dupe an UGG boot?A major case surrounding lookalike products (“dupes”) came to a close this week, in which Deckers, the maker of UGG boots, sued direct-to-consumer brand Quince, alleging it had knocked off its shearling ankle boot. A jury found that Quince’s version was indeed substantially similar to the design patent for the UGG boots — but also that the patent itself was invalid in the first place.As I wrote last year, brands are increasingly using design patents to go after dupes. The Deckers decision stress-tests that tactic.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Mia Sato
Can you dupe an UGG boot?
A major case surrounding lookalike products (“dupes”) came to a close this week, in which Deckers, the maker of UGG boots, sued direct-to-consumer brand Quince, alleging it had knocked off its shearling ankle boot. A jury found that Quince’s version was indeed substantially similar to the design patent for the UGG boots — but also that the patent itself was invalid in the first place. As I wrote last year, brands are increasingly using design patents to go after dupes. The Deckers decision stress-tests that tactic. [Link: How dupes turned online shopping upside down | https://www.theverge.com/cs/features/709635/knock-it-off | The Verge]
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