Sjava, Emtee, Saudi and Ruff have reunited to release 'The Trap Temptations', an album that showcases their growth as artists and celebrates their enduring bond.
For many South African hip hop fans, Emtee, Sjava and Saudi’s names will always be linked to a period when local music was being reshaped in real time.
The trio, alongside producer Ruff, first built a loyal following through their work under African Trap Movement (ATM) during their years at Ambitiouz Entertainment between 2015 and 2017.
While each artist has since gone on to carve out a successful path of their own, they have now reunited for a new collaborative album titled “The Trap Temptations”.
Released on Youth Day, June 16, the album brings together four artists whose individual journeys have taken them in different directions over the years, but whose creative chemistry has remained intact.
