KANSAS CITY, MISSOURI – JUNE 16: Lionel Messi #10 and players of Argentina line up to applaud fans after the team’s 3-0 victory in the FIFA World Cup 2026 Group J match between Argentina and Algeria at Kansas City Stadium on June 16, 2026 in Kansas City, Missouri. Michael Steele/Getty Images/AFP (Photo by MICHAEL STEELE / GETTY IMAGES NORTH AMERICA / Getty Images via AFP)
If you’ve watched any matches at the 2026 FIFA World Cup, one trend has been hard to miss is most footballers putting on pink boots.
From Nike and Adidas to Puma, New Balance and Skechers, leading sportswear brands have unveiled bright pink footwear for the tournament, making the colour one of the defining fashion statements of this year’s World Cup.
“People say it’s coincidence, but it’s happened way too many times,” Ben Warren, founder of BW Boots UK, told The Athletic.
“Different brands are releasing boots in more or less the same colours. We’ve seen boots looking quite similar in the last few years, but this World Cup is pretty much the exact same colour.”
