Pune (Maharashtra) [India], June 2026: As consumer preferences increasingly shift towards lightweight, versatile jewellery that balances style and affordability, Chandukaka Saraf Jewels has unveiled RITI 2.0, the latest edition of its lightweight gold necklace collection, alongside special festive offers for the auspicious occasions of Vat Purnima and Guru Pushyamrut.
The launch comes at a time when demand for contemporary gold jewellery is witnessing steady growth, particularly among younger consumers seeking designs that can transition seamlessly from festive celebrations to everyday wear. With nearly two centuries of heritage in the jewellery industry, Chandukaka Saraf Jewels continues to evolve its offerings in line with changing market trends while preserving traditional craftsmanship.
RITI 2.0 features a curated range of contemporary gold necklaces, including both long and short designs, with each piece weighing under 15 grams. The collection has been designed to cater to modern consumers who value lightweight jewellery without compromising on elegance, quality, or craftsmanship.
According to the company, the collection blends heritage-inspired artistry with contemporary aesthetics, offering designs suited for festive occasions, family celebrations, professional settings, and daily wear. The emphasis on lightweight formats also aligns with the growing preference for practical and investment-friendly jewellery purchases.
