Apple’s WWDC delivered AI, but where was the hardware?

Apple’s WWDC 2026 showcased significant AI advancements for Siri, but disappointed fans by not unveiling any new hardware, including the highly anticipated Apple TV update, which is now delayed until September to coincide with the release of the upgraded Siri. Picture: Michael Sherman/Google Gemini

Apple’s Worldwide Developers Conference (WWDC) was widely regarded as a significant step forward for the tech giant, largely thanks to long-awaited advancements to Siri AI.

While Apple finally showcased the upgraded AI capabilities it first promised two years ago, the announcement was generally well received.

Until now, Siri has felt more like a basic voice assistant than the intelligent AI companion Apple had envisioned. That disconnect became particularly apparent after the company’s high-profile 2024 marketing campaign featuring actor Bella Ramsey showcased features that ultimately failed to arrive on schedule. Apple later withdrew the advertisement.

There were also updates across Apple’s operating systems, with a strong focus on improving performance, consistency and usability across both current and older devices.