Africa’s largest lender by assets is positioning itself for a major expansion drive in Kenya, setting the stage for what could become one of the continent’s most closely watched banking battles over the next five years.

South Africa’s Standard Bank, which operates in Kenya through Stanbic Bank, says it wants to become the country’s biggest lender by 2030, a goal that will likely require acquisitions, aggressive capital deployment and a direct challenge to market leaders KCB Group, Equity Group and Co-operative Bank.

The ambition comes as East Africa emerges as one of Africa’s most attractive banking markets, drawing increasing interest from regional lenders looking for growth opportunities beyond their home markets.

“If we become the largest bank in Kenya, we become the largest bank in East Africa,” Joshua Oigara, Standard Bank’s chief executive for East Africa, said in an interview with Semafor.

Kenya becomes the new banking battleground