Esports Foundation launches the largest creator program for its world and country tournaments
PARIS/RIYADH: The Esports Foundation, the organization behind the Esports World Cup and Esports Nations Cup, has opened applications for its 2026 Creator Program — the largest co-streaming initiative in esports and a deepening of the body’s growth strategy.
Co-streaming has been central to how the EWC reaches fans across the world. In 2025, 3,500 co-streamers were one of the key growth pillars for EWC viewership, bringing the tournament’s biggest moments into communities across every region, platform, and language.
The program reflects the foundation’s view of how media is being consumed today. Audiences increasingly experience the events they love on their own terms — personalized, on demand, and through the lens of creators they trust.
Recognizing that shift, the EF is committing $2 million in rewards to fuel creators’ growth through the program. The 2026 Creator Program aims to scale to 5,000 creators across new regions and platforms.
