Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestylePub bookings across the UK have surged by nearly 300 per cent for England's World Cup 2026 opener against Croatia on Wednesday. The hospitality sector anticipates a 42 per cent sales increase during the tournament's group stage, mirroring the uplift seen during previous major football events. UKHospitality chairwoman Kate Nicholls stated that pubs are the best place to watch England's matches, with the World Cup providing a significant boost for the sector. Polling firm Opinium estimates that 29 per cent of UK adults plan to watch World Cup matches in pubs, contributing an estimated extra £600 million to the economy. The British Beer and Pub Association expects an additional five million pints to be sold for England's first match alone, as fans gather in pubs. In fullWorld Cup fever hits England as pub bookings surge by 300 per cent for Croatia clashThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in