TIKTOK LIVESTREAM AND FIFA WORLD CUP
FIFA and TikTok are in partnership to make football matches more accessible, writes SONNY ARAGBA-AKPORE With an upgraded number of teams from 32 to 48, the game of Football gets more exciting as FIFA and TikTok announce a partnership that will make viewing the matches seamlessly available via livestream. Some 30 content creators have also been appointed to document behind-the-scenes activities, ready for streaming. The partnership between FIFA and TikTok will run until December 2026 in the first instance. This is the first of its kind in football history, making the matches more accessible, with an innovative partnership set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026. TikTok, one of the planet’s most influential and dynamic destinations for mobile video content, will become FIFA’s first-ever Preferred Platform. This will lead to enhanced collaboration and integration, enabling TikTok to offer more comprehensive FIFA World Cup 2026 coverage, including more original content, while becoming the go-to place for fans and creators throughout the tournament. This first-of-its-kind Preferred Platform agreement builds on the groundbreaking tie-up between FIFA and TikTok for the FIFA Women’s
