Meta is now using public posts from across its social platforms to power AI-generated search results on Facebook. The search option, AI Mode, appears alongside standard search filters and generates responses drawn from publicly shared content, according to The Verge.
The move is part of a broader rollout of Meta's Muse Spark model, which launched in April — the fruit of an internal AI reorganization that the company's CTO recently called "atrocious."
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Muse Spark, the first AI model to come out of Meta Superintelligence Labs, was designed with everyday personal use in mind — health, shopping, visual understanding, and social content. Meta says the model will eventually pull its recommendations from across the company's empire of social apps: Instagram, Facebook, and Threads.
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