e.l.f. Beauty stock is showing exceptional strength. What’s fueling ELF momentum?
What Is Driving e.l.f. Beauty’s Growth?Rhode continues to be a key growth driver: In the fiscal fourth quarter, adjusted EPS came in at 32 cents versus 29 cents expected, while revenue was $449.29 million versus $422.93 million expected and up 35.07% year over year. The company said the Rhode acquisition contributed about 34 percentage points to overall growth, with U.S. net sales up 26% and international revenue up 75% in the quarter.Per the company, Early market testing of hair styling products yielded a 96% positive sentiment and revealed that 65% of buyers were entirely new to the e.l.f. ecosystem, signaling that this new category, joining e.l.f. Cosmetics and e.l.f. SKIN, is primed to act as a significant incremental revenue driver moving forward.Critical Price Levels To Watch For ELF StockMomentum is improving: MACD is above its signal line and the histogram is positive, which points to fading downside pressure versus the prior downswing. Simply put, when MACD is above the signal line, it suggests the recent push higher is gaining traction even if the longer-term trend hasn't fully flipped.From a structure standpoint, the death cross that formed in December 2025 (50-day SMA below the 200-day SMA) is still a headwind for longer-term trend investors, and the stock remains down 45.97% over the past 12 months. Key timing markers also matter here: a recent swing low formed in June and a swing high in April, so traders will be watching whether this bounce can turn into a higher-high sequence.
