NIQ and MRI-Simmons Announce Expansion of Relationship with Cadent to Power Advanced Audience Targeting
NIQ (NYSE: NIQ), MRI‑Simmons, and Cadent today announced an expansion of their relationship to help advertisers plan and activate precise, insight driven audiences through the Cadent Platform.
The collaboration distributes audiences informed by NIQ’s omnichannel purchase‑based insights alongside audiences derived from MRI‑Simmons’ consumer research through the Cadent Platform to support more effective audience targeting across channels, platforms, and devices.
As advertisers navigate fragmented media environments, many are looking for more reliable ways to connect what consumers buy, how they behave, and where they can be reached. But inconsistent audience definitions and disconnected activation workflows often make it difficult to turn insights into measurable campaign performance.
As part of the expanded relationship, audiences informed by NIQ’s omnichannel shopping and digital purchase insights will be made available for distribution and activation through the Cadent Platform, alongside an expanded taxonomy of audiences based on MRI-Simmons research driven insights. These complementary audiences will help advertisers better understand consumer behavior, identify high‑value segments, and execute campaigns with greater confidence across today’s fragmented media landscape.
