Rocapine, a Paris venture studio building wellness apps, has raised a $13m Series A led by Educapital, the company said. The pitch is a neat inversion: take the playbook that made mobile gaming addictive, fast iteration, AI-native development, performance marketing, and aim it at the opposite outcome. Not time on screen, but, in the studio’s phrase, time well spent.
The premise starts with a number. The average person, the company says, citing DataReportal, spends around five hours and 16 minutes a day on a smartphone engineered to hook them, the better part of 15 years over a lifetime. Rocapine’s apps are meant to “hold instead of hook,” earning a place in a daily routine by being useful rather than by engineering compulsion.
The studio was founded in late 2024 by Stanislas Marchand, previously at the mobile-gaming unicorn Voodoo, with Jean-Gabriel Boinot-Tramoni and Sammy Teillet. Its model is a high-velocity publisher: test hundreds of concepts a year, often with independent developers, then craft and scale the few that resonate.
The company says it reached $6m in annual recurring revenue within nine months of launch, on more than 2.5 million downloads, with 70% of revenue from the United States. One app, it says, hit $1m ARR 16 days after launch.
