A promotional poster for Sawasdee Seoul Thai Festival 2026 / Courtesy of Royal Thai Embassy in Seoul
The Royal Thai Embassy in Seoul is rolling out a series of high-profile bilateral events over the coming weeks, spanning startup diplomacy, cultural exhibitions, a cabinet-level visit and a business forum, as the two countries mark the 68th anniversary of diplomatic relations.
The first event takes place Wednesday, when the embassy launches the Seoul-Thailand Startup & Innovation Space at the Thai ambassador's residence.
The platform is designed to connect Thai and Korean entrepreneurs, investors and innovators. The launch program includes a reverse pitching session by Korean investors — among them SparkLabs, BlueTide Capital and the Korean Business Angels Association — followed by pitches from 10 Thai startups and one-on-one business matching sessions.
Next, Sawasdee Seoul Thai Festival 2026, with the theme of "Creative Life and Creative Heartbeat," takes over Cheonggye Plaza in central Seoul on June 20-21.
