MILAN — Upscale American interiors firm RH is unveiling its RH Estates Sourcebook. With it, RH’s chairman and chief executive officer Gary Friedman contends he is breaking down the barrier that has prevented consumer access to some of the biggest names in the business.
On Tuesday, WWD previewed the 300-page publication that shows off the 165 collections and newly acquired brands that constitute RH Estates. Among them are Michael Taylor Designs, the design firm started by the pioneer of the California Look, as well as recently acquired to-the-trade brands such as Formations, a firm that specializes in reproductions; Dennis & Leen, which is famous for heirloom quality reproductions, and Joseph Jeup, known for infusing craftsmanship into residential and hospitality furniture.
“Unless you hold a license or hire a gatekeeper you are forbidden for seeing, experiencing or purchasing the finest expressions of human craftsmanship. The public is left outside, while some of the very best design and quality remains hidden inside,” Friedman wrote in an introductory letter. The work from these brands will now be made widely available for consumers and industry professionals alike.
RH Estates has also introduced RH Couture Upholstery by Dmitriy & Co. and RH Bespoke Furniture, offering customizable sizes, finishes and fabrics tailored for clients and interior designers. This introduction allows designers to specify bespoke dimensions and fabrics sourced from anywhere in the world. RH contends that RH Estates introduces atelier-level construction and craftsmanship.
