At the centre of the campaign is a film titled The Beautiful Game, which explores football through the reactions and experiences of players and fans, focusing on how factors such as sun exposure, sweat, fatigue and emotion can affect the skin. (New users only) It's tax relief season! Get up to RM300 when you save with Versa! Plus, enjoy an additional FREE RM10 when you sign up using code VERSAMM10 with a min. cash-in of RM100 today. T&Cs apply. By Malay Mail Tuesday, 16 Jun 2026 9:37 AM MYT KUALA LUMPUR, June 16 — Skincare brand Paula’s Choice has been named an official sponsor of the Fifa World Cup 2026 and Fifa Women’s World Cup 2027, marking the company’s latest move into the global sports arena.In a media release, the brand said the partnership will be supported by its new global campaign, “Proud Supporter of Your Skin”, which highlights the impact of performance, emotion and environmental conditions on the skin.At the centre of the campaign is a film titled The Beautiful Game, which explores football through the reactions and experiences of players and fans, focusing on how factors such as sun exposure, sweat, fatigue and emotion can affect the skin.Paula’s Choice chief executive officer Faiz Ahmad said the company views skincare as part of a broader performance mindset.“At the World Cup, performance is everywhere — in the athletes, the fans, and the environments they move through. Our role is to support people and their skin in those moments,” he said in a statement.According to the company, the Fifa World Cup 2026 is expected to attract more than five billion viewers worldwide.The sponsorship builds on Paula’s Choice’s involvement in sport and women’s athletics, including partnerships with Seattle Reign FC of the National Women’s Soccer League and ambassadors such as basketball player Azzi Fudd and rugby player Ilona Maher.The announcement comes as Paula’s Choice celebrates its 31st anniversary this month, marking more than three decades in the skincare industry.As part of the anniversary campaign running until June 28, the company is offering sitewide discounts of up to 25 per cent, with additional gifts available for customers who meet minimum spending thresholds.