By the time Justin Gaethje pummeled his bloodied foe to a pulp and celebrated a championship win with a backflip off the top of the wire-mesh cage, then shook hands with President Donald Trump — and even fist-bumped Melania — this much about his company’s future was clear to the ultimate boss of UFC: Just say no to the White House.
“It was an amazing, experience, this was a one-of-one,” UFC CEO Dana White said.
“It will never happen again.”
Oh, not because the show dubbed Freedom 250 and ostensibly held to celebrate Trump’s 80th birthday and the 250th anniversary of the Declaration of Independence’s signing wasn’t by White’s accounts a smashing success. He crowed about merchandise sales and streaming service subscriptions and how UFC surpassed its goals in every metric he could list at a news conference that stretched well into the dawn’s early light Monday.
And the setting?
