This article has been supplied and will be available for a limited time only on this website. As South Africa’s youth unemployment crisis persists, young entrepreneurs are stepping in to create the opportunities they can’t find, building businesses that not only sustain themselves, but also generate jobs and skills within their communities. With more than four in 10 young South Africans currently unable to find work, the urgency to create new pathways into economic participation has never been greater. While the challenge is well known, less attention is often paid to the young entrepreneurs who are actively working to change this reality and many of their businesses go unfinanced.
This is according to Gugu Mjadu, Executive General Manager of Marketing and Impact Investing at Business Partners Limited, who is shining a spotlight on three young entrepreneurs whose businesses are not only sustaining livelihoods, but also driving meaningful change in their communities.
“Youth-led SMEs are playing a critical role in addressing unemployment by creating jobs, building skills and unlocking new opportunities within communities. By supporting young entrepreneurs, we are not only investing in individual businesses, but in the broader economic future of the country,” says Mjadu.
