Why Europe’s demands on Apple AI put your data at risk

news analysisJun 15, 20265 mins

Europe’s evangelistic approach to insisting Apple open up personal data to competing AI services is hurting Apple users in the region. More than that, it also places its entire business sector at risk, and a newly-published Jamf survey suggests why.

Announced at WWDC 2026, Apple Intelligence/Siri AI relies on personal, contextual data to run. Europe wants that same information to be made available to third-party services for competing apps, but has not worked with Apple to protect user confidentiality. It’s an approach that places your data at risk of exfiltration using those apps because Europe is insisting Apple share personal information with the developers of other apps.

The desire to protect that data is why Apple won’t distribute Siri AI in the EU for a while.

Jamf survey exposes the IT risks of AI