Mumbai: FIFA World Cup 2026 recorded over 100 million viewers across Zee Entertainment Enterprises’ digital, television and social media platforms during the opening weekend of the tournament, according to company data. The company said its streaming platform Zee5 garnered around six million viewers between 11 and 14 June, excluding engagement from the Germany versus Curaçao match aired after midnight. Average engagement per viewer for live matches, including the inaugural ceremony, stood at over 190 minutes during the period. The tournament generated more than 360 million views across social media platforms, while Zee’s ‘#Watchega’ campaign recorded a reach of over 330 million. On television, Zee said its sports channels, Unite8 Sports, reached an estimated 25 million households during the opening weekend, contributing to overall tournament viewership. A company spokesperson said the response to the tournament reflected growing interest in football content in India and added that viewership is expected to increase as the tournament progresses. The company has also tied up with public viewing operators and launched fan engagement initiatives in multiple cities during the tournament.