Just in time for the high summer season, Roxy and Miaou have teamed up to release the ultimate nostalgia-fueled fashion and swimwear collaboration.
During a preview of the 14-piece Roxy x Miaou collection, Miaou founder and designer Alexia Elkaim and Roxy brand lead at Beaumanoir, the European Licensee of Roxy, Danielle Mckenzie told WWD they initially met around 2020 through a mutual friend in the surf industry and bonded over their shared love of Roxy’s ‘90s surf culture.
Styles from Roxy x Miaou’s new collaboration.
Courtesy of Roxy
“There was a natural synergy between femininity, attitude and this idea of the freedom to be yourself,” Mckenzie said. She added while the brand shares many codes, including a love of ‘90s and early 2000s fashion, she was drawn to Miaou for the way Elkaim “has been about embracing the female body, respecting the female body and designing clothes that make people feel powerful. I think that really deeply connects with the spirit of Roxy.”
