"Man Therapy -- Therapy the Way a Man Does It" Hits Bookstores in Time for Father's Day and Provides Men with Practical Remedies for Taking Charge of Their Mental Health
DENVER, CO / ACCESS Newswire / June 15, 2026 / As CEO of the full-service creative agency Cactus, Joe Conrad always believed that effective communications could solve any problem, but he thought he had met his match when in 2012 the agency was asked to take on the daunting issue of suicide among men. It was the chance for the agency to prove that with the right strategic approach, creative concept, production excellence and digital platform, anything was possible.
In July of 2012, Cactus launched the Man Therapy brand, breaking the rules and using humor to smash through stigma and let men know that taking care of their mental health was the manliest thing they can do. Over the past 14 years, that public service campaign is not only still going, it is growing. Since launch more than three million people have visited the site, 700,000 have taken the 20-point head inspections, and there are more than 15 Man Therapy partners in the U.S. including the states of Colorado, Michigan, Ohio, New York, Pennsylvania, Maine, Connecticut, Rhode Island, Wisconsin, Oregon, Montana, Wyoming, and California's Riverside and El Dorado counties.
