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There is a well-worn playbook for seizing power over information. First, declare the existing press corrupt, dishonest and contemptible, then position yourself as the only clean , honest, and ‘worthy’ alternative. Finally, use that claimed moral high ground to attack any criticism as coming from the very rot you claim to have cured.
Adolf Hitler perfected it with his Lugenpresse ‘ The ‘lying press’. Donald Trump revived it with ‘fake news’ and ‘ enemy of the people’. And now, a ubiquitous ,sleek, bullet -pointed American news outlet quietly adopted the same rhetorical strategy, wrapped in a minimalist logo . The promise to establish only what is ‘worthy’ of the reader’s time, hence the name Axios, a Greek word for ‘ worthy’. With its mission statement about ‘smart brevity’ to facilitate quick reading, ( shorter than 300 words) with bullet points, Axios became incredibly influential especially during the latest Middle East crisis.
