The “American Dream at 250” Is Reshaping the US Economy – Prioritizes Personal Values and Fulfillment
Simon-Kucher’s Report Says Inflation Has Changed 90 Percent of Americans’ Quality of Life Goals; Major Implications for Businesses
Timed for America’s 250th anniversary, new research by global growth and pricing consultancy Simon-Kucher finds the American Dream has shifted to a deeply personal, individualized vision that prioritizes quality of life and meaningful fulfillment over traditional wealth and shared milestones. The traditional K-shaped economy with the backdrop of rising costs, has reached an inflection point, as “wealth” is being redefined. Material success and a uniform vision, as established by writer James Truslow Adam centuries ago, are being updated. Today, Americans are redefining the American Dream and trading long-term financial hallmarks like homeownership and retirement for personal values that favor flexibility, stability and enjoying life today.
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“The American Dream is still alive, but traditional signs of success, like pensions and wealth are less relevant today because of macroeconomic pressures,” said Shikha Jain, Partner, Head of Consumer in North America at Simon-Kucher. “Today, Americans are defining success on their own terms, focusing on making life work and finding a sense of normalcy. That means spending on daily needs, seeking out personal and meaningful experiences, and taking on debt to get by.”
