A promotional poster for the upcoming world tour for the Netflix original film "KPop Demon Hunters" / Courtesy of Netflix
Netflix announced a live world tour for its blockbuster animated musical film "KPop Demon Hunters," a move expected to expand the entertainment giant's global monetization structure.
Rather than concluding with the streaming success of a single title, the strategy establishes a multilayered business model extending to live musical performances, commercial merchandise, interactive fan events and brand collaborations.
Netflix confirmed in May the global tour for the 2025 animated feature. The streaming company said the live performance "will bring elements of the two-time Oscar-winning film to life in spectacular ways," adding that host cities, dates and ticket information will be released in the second half of 2026.
Released in 2025, the film broke streaming records and achieved global prominence, winning Best Original Song and Best Animated Feature Film at the 98th Academy Awards, the 83rd Golden Globes and the 31st Critics Choice Awards.
