In April, David Attenborough’s "A Gorilla Story" aired on Netflix.
The documentary follows Pablo, a mountain gorilla first filmed by Attenborough in 1978, tracking the silverback and the generations after him now living in Rwanda’s Volcanoes National Park.
Programmes like this have created what has been dubbed the “Attenborough effect” before – Blue Planet II sparked a global behaviour change in 2017 around plastic pollution and an increased demand for conservation-led experiences.
But Rwanda’s gorilla tourism model is different. Access is capped, permits are limited, and growth is deliberately restricted to protect the species.
The destination is already seeing a surge in interest. Here’s how that’s playing out on the ground.
