Innocean was born in 2005 in South Korea as a marketing and communications company of Hyundai Motor Group, but today the integrated agency with a presence in 23 countries has a growing portfolio of clients other than the auto major too. Santosh Kumar, Chief Operating Officer of Innocean India, headquartered in Gurgaon, says 30 per cent of revenues in the country now come from non-Hyundai, non-Kia work.
How has Innocean India’s portfolio evolved beyond the Hyundai group?
The origin and genesis of Innocean was built around our affiliated clients, Hyundai and Kia. Over the last decade-plus, the focus was on streamlining operations and building the complete ecosystem for those clients. But a key agenda for me has been to put Innocean India on a growth pedestal — and that requires both vertical and horizontal expansion. Within Hyundai and Kia, we’ve gone deeper into services beyond just creative and media mandates. But the larger growth in the last three years has come primarily from non-affiliated clients — operating as an independent agency in the market. We work with more than 15 clients, and 30 per cent of our revenue comes from non-Hyundai/Kia work.
Are you allowed to work with other auto clients?
