The company has urged Tanzanians to continue participating, noting that every eligible transaction increases their chances of winning in the remaining draws
Mixx extracted seven Tanzanian winners of 1 million shillings in its FIFA 2026 campaign draw, incentivizing daily transactions on the Super App (transfers, bill payments, merchant services). The strategy signals how fintech in emerging markets use major sports partnerships and gamification to drive adoption of digital financial services among less-banked populations.
By
Majuto Omary
Sports Reporter
Mwananchi Communications Ltd
Dar es Salaam. Seven Tanzanians have each won Sh1 million in cash in the third draw of Mixx’s “Kila Muamala ni Bao la Ushindi” campaign, as the digital financial services provider continues rewarding customers ahead of the Fifa World Cup 2026.
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