It’s been a minute since the hit 1976 Brazilian telenovela “The Slave Isaura” (“A Escrava Isaura”) captivated a record 300+ million viewers in China but RioFilme is aiming to make a splash this year with three titles at the 28th Shanghai International Film Festival.
‘The Slave Isaura’ Courtesy of RioFilme
Backed by the state-owned film agency, “Luiza’s Desert” (“O Deserto de Luiza”) vies for the Golden Goblet in the festival’s main competition while “The Fabulous Time Machine” (“A Fabulosa Máquina do Tempo”) is in the documentary sidebar and “Heart of Darkness” (“Coração das Trevas”) in animation.
Led by its president Leonardo Edde, RioFilme also hopes to drum up business in the powerhouse Asian country as it seeks to put Rio de Janeiro firmly on the cinematic map.
Leonardo Edde, president of RioFilme
