For many developer tools, the GitHub README is the landing page.

A potential user often decides whether to try the product before visiting a separate website. They scan the repository title, the first screen of the README, one example, and the install command. If those pieces do not create a clear path to value, a longer feature catalog will not rescue the conversion.

Here is a ten-minute audit for a public developer-tool launch surface.

1. Run the five-second test

Read only the repository name, tagline, and first paragraph. Can a new visitor answer all four questions?