There’s a legion of workers sitting behind their desks and unloading trucks, fantasizing about one day chasing their dream careers. Now, hundreds of people have found million-dollar success by pursuing their passions on digital marketplace Whop. And its CEO, Steven Schwartz, wants to bring his vision to the masses.
“The future’s gonna look like everyone is complete of their own agency, and [are] spending their days doing the work that they find way more fun than what they’re doing today,” he tells Fortune. “They shouldn’t have to worry about money—it’s coming with the work that you’re finding passionate. We want to build that world.”
And so far, the $1.6 billion social commerce platform—where users monetize their expertise, content, and businesses—has succeeded in realizing the cofounder’s mission. The company says it has minted over 650 millionaires and counting, with people hitting seven-figures selling services such as coaching business programs and skills courses, as well as items like meal kits and vitamins.
One entrepreneur, Shelby Haas, brings in $1 million monthly by teaching remote sales on Whop. Troy Adashun is a self-made millionaire thanks to selling his health products on the platform, Alpha Lion Supplements; and podcast host Jay Shetty even runs his coaching business, the Jay Shetty Certification Shool, on Whop.
