Shina Foundation Chairperson Nazi Kivutha, Kilifi Deputy Governor Flora Mbetsa and former Kwale First Lady Susan Mvurya during the Okoa Mama na Mtoto Initiative champions engagement at Kibaoni Hall, Kilifi County. [Courtesy]

When Norah Mulatya is not riding her boda boda through the streets of Malindi, she is talking to mothers about nutrition, safe pregnancy and the importance of seeking medical care early.

In Shella and Malindi Town wards, Norah has become a familiar voice in maternal and child health advocacy. Armed with local songs, everyday conversations and a deep understanding of her community, she has helped bring life-saving information closer to families who need it most.

She is one of dozens of grassroots champions trained and supported by Shina Foundation under the Okoa Mama na Mtoto Initiative, a community-centred programme, that is steadily transforming maternal and child health outcomes across Kilifi County.

The model is simple: empower ordinary residents to become trusted sources of information and support within their own communities.