Check this out: i Cut Our Image Captioning Costs 60% — Here's the Backend Story
Look, I'll be honest. Six months ago I didn't think twice about image captioning. We were a small team, traffic was low, and we just threw everything at GPT-4o because it was the path of least resistance. Then our infra bill came in, my manager did that thing where he just stares at the dashboard, and suddenly I was a "cost optimization" guy. fwiw, that was not in my job description.
This is the story of how I went from "we just use GPT-4o for everything" to a multi-model setup that cut our spend by more than half, with quality that — imho — is actually better than what we had before. No, this is not a sponsored post. Yes, I am going to mention Global API at the end because they made my life easier. More on that in a bit.
Why Image Captioning Was Even on My Radar
Our product has a lot of user-uploaded images. Think: product photos, profile pictures, the usual suspects. For each one we need a short, accessible caption that we use for SEO, alt text, and a downstream tagging pipeline. The downstream pipeline, btw, is the part that actually makes us money. Garbage captions in, garbage tags out.
