Social media fueling hookup culture in Nigeria — Whykay

Nigerian actress, singer and content creator Whykay has attributed the growing prevalence of hookup culture among young people in Nigeria to the influence of social media, economic hardship and changing societal values.

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TL;DRAI

Whykay attributes Nigeria's growing hookup culture to social media, economic hardship, and shifts from conservative dating norms toward Western individualism. The phenomenon reveals platform governance risks: algorithm-driven content and lifestyle idealization directly shape youth behavior, demanding tech accountability in emerging markets.

326 words~1 min read

June 14, 2026

Whykay

By Ayo Onikoyi

Speaking in an interview with Potpourri, the entertainer, whose real name is Adeyinka Ogunjimi, said the concept of hookup culture in Nigeria has evolved beyond casual dating into what she described as transactional relationships driven by various social and economic factors.

Social media fueling hookup culture in Nigeria — Whykay

Social media fueling hookup culture in Nigeria — Whykay

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