Universal Music Publishing Group (UMPG) has unveiled a new brand identity built around songs and songwriters.
The new identity, announced on Tuesday, includes a new logo, a visual system, and a purpose statement.
The company said the identity centres on the cultural importance of songwriters and the teams behind them. It is brought to life on a redesigned UMPG website.
“Everything in music starts with a songwriter. Great songs transcend generations, geographies, and formats long after trends fade,” said Jody Gerson, Chairman and CEO of UMPG. “Our new brand is about celebrating the enduring power of songwriting and giving it a clear voice, a lasting home, and a stronger future. It’s an open, evolving identity dedicated to songs, songwriters, and the people behind them, taking on new meaning wherever music goes,” Gerson added.
UMPG said the logo represents the four corners of the planet, standing for a worldwide community of songwriters and reflecting how its reach helps songs travel across borders and cultures.
