By
Kepha Muiruri
Business Reporter
Nation Media Group
Special funds, a sub-category of unit trusts, captured a record 23.9 percent market share in March 2026 as investors flocked to the investment vehicles in search of relatively higher returns.
Investors are increasingly moving into higher-yielding special funds, lifting the segment’s market share to a record high.
Special funds reached 23.9% market share in March 2026, displacing money market funds from 64.4% to 51.9% as investors seek higher yields in real estate, private equity, and commodities. The shift reflects sustained demand for alternative assets in low-interest-rate environments, driving portfolio diversification among retail investors.
By
Kepha Muiruri
Business Reporter
Nation Media Group
Special funds, a sub-category of unit trusts, captured a record 23.9 percent market share in March 2026 as investors flocked to the investment vehicles in search of relatively higher returns.

Sectoral and thematic fund inflows plunge 67% to Rs 647 crore. Are investors turning away from thematic bets?

Equity mutual funds record 63rd month of inflows as SIPs stay strong

AMFI Data: Equity mutual fund inflows tumble 40% to Rs 22,907 crore in May

Kenyan investors are rotating from money market funds into special funds, whose share of collective-investment assets hit a…

Although MMFs remain the largest investment category, their market dominance has fallen significantly as special funds and fixed…

Fund managers note that most MMFs had invested in longer-dated government bonds to help hold up returns above double-digit as…

Unit trusts, particularly money market funds, have grown in popularity among Kenyans seeking professionally managed investment…

As financial products become more sophisticated, the conversation is also shifting at an institutional level.

There is a likelihood of new regulations targeted at special funds.