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The viral content creator partnered with Michael Pacquiao, Tukomi, and local influencers to bring immediate aid to affected communities in GenSan.Viral content creator and businessman Jayson Luzadas, more popularly known as Boss Toyo, has once again proven that his influence goes far beyond social media, leading a massive, star-studded relief operation in General Santos City following a series of devastating earthquakes.

Known for his hit online show Pinoy Pawnstars, Boss Toyo mobilized his team to become among the very first responders on the ground, delivering much-needed relief goods to heavily affected communities in the region.

Boss Toyo's relief operations immediately targeted severely impacted areas, ensuring that aid reached families who needed it most. His team focused efforts on Barangay Lagao, Barangay Bula, and Barangay Dadiangas West, alongside several other heavily hit locations across General Santos City.