I had something that worked. It wasn't pretty. There were rough edges. A few things I wanted to clean up before anyone saw it. So I kept going.

Three weeks later I was still cleaning things up.

The feature I was going to add after launch somehow became a requirement before launch. The design that was good enough somehow needed one more pass. The thing that worked fine somehow needed to be rebuilt the right way before I could feel okay about shipping it.

Nobody asked for any of that. I did it to myself.

This is the trap I fall into more than any other. Not building the wrong thing. Not targeting the wrong person. Just refusing to ship the right thing because it isn't perfect yet. And perfect, I've had to learn over and over, is the enemy of good.