A cryptocurrency platform's new bounty feature has led people to tattoo advertisements on their bodies for payment.

One man in India tattooed a misspelled crypto ad on his forehead after a Florida promoter offered him $3,000.

Critics say the bounty system exploits vulnerable people in poorer countries by incentivizing them to take actions with lasting consequences for quick money.

AI-generated summary was reviewed by a CNN editor.

On June 6, a man with a slightly receding hairline walked into a beachside tattoo stand in Chennai, India, showed the proprietor a message on a phone screen, and, with video recording the whole process, settled in to get a line of text apparently tattooed across his forehead.