(Apple)
Welcome back to This Week in Stratechery!
As a reminder, each week, every Friday, we’re sending out this overview of content in the Stratechery bundle; highlighted links are free for everyone. Additionally, you have complete control over what we send to you. If you don’t want to receive This Week in Stratechery emails (there is no podcast), please uncheck the box in your delivery settings.
On that note, here were a few of our favorites this week.
Apple Finally Ships Intelligence. Tim Cook’s final WWDC as CEO was in large part an effort to clean up a mess that Apple made two years ago, and even though Cook wasn’t driving the Siri AI presentations — that was Mike Rockwell, head of engineering and now head of Siri — the final product felt like an appropriate send off as his tenure nears its conclusion. Siri AI doesn’t dazzle, but it delivered. We saw working demos that were so slow they couldn’t have been faked. That’s distinct from the vaporware Apple displayed two years ago, and as Ben wrote Tuesday, competent AI that doubles down all the iPhone’s advantages may well be enough to keep Apple central in an entirely new generation of computing. — Andrew Sharp
