Two American automotive brands are amping up their patriotism ahead of this year’s momentous July 4 holiday.On June 11, Jeep released a new 60-second ad, “All in on America,” starring comedian Iliza Shlesinger, the carmaker’s symbolic chief family officer and now chief soccer officer. Introducing a “special announcement,” Shlesinger sits behind a desk in a presidential office; the painting behind her depicts George Washington crossing the Delaware River, only his boat has been replaced with a Jeep Wrangler.The promotion Shlesinger reveals in the spot is that, if the U.S. wins the gold in this summer’s World Cup, a select few Americans will win a 2026 Jeep Wrangler in a lottery-style sweepstakes — but they’ll need to be legally named George Washington.Registration is open online now through the end of the tournament, and only the first 100 George Washingtons will be eligible to enter. Jeep did not specify the total number of winners.“If America wins it all and a bunch of George Washingtons end up driving around in brand-new Jeep Wranglers, that’s the kind of chaotic patriotism I want to be part of,” Shlesinger said in a statement. The promotion “felt perfectly unhinged in the best possible way,” she added.“All in on America,” produced with Chicago agency Highdive, will air on TV as well as Jeep’s social media accounts, including YouTube, TikTok, Facebook, Instagram and X.In May, Jeep unveiled its Captain America-themed vehicle in partnership with Marvel as part of its Twelve 4 Twelve program, which produces a special-edition Wrangler each month of its 85th anniversary year. The brand released this model in time for America250 in July.Also in preparation for America250, Scout Motors released a 60-second spot of its own on June 8 that explores the history of technological invention throughout American history, tying into the brand’s automotive innovation. The carmaker specializes in off-road and electric vehicles.“Short History of America” — produced with San Francisco agency Venables Bell & Partners, production company Elektra and director Ze’ev Waismann — mixes archival footage and dramatizations to finally showcase its Harvester range extender, a hybrid generator that combines gas and electric power.“There aren’t many brands with roots in American culture as deep as Scout’s. We wanted to tell a story that honors that spirit of exploration and progress, while celebrating the people who are still building what’s next,” Will McGinness, partner and chief creative officer at Venables Bell & Partners, told Campaign.Scout’s spot will primarily run online, on social media and digital platforms.